The main audience that Obama seems to target in this ad are the republicans. They are the target audience because Obama is accusing McCain of being the same as bush and wants to make McCain look sleazy and vile to the voters so they wont vote for him. Republicans are also the target audience because they are the ones who are in office right now. Obama uses this ad to blame McCain of disasturous economic policies and accuses him of things that are not true to make people seem like he is a bad canidate. Undecided voters are also a target audience of this ad because Obama wants their votes, so he uses this ad to make McCain look bad. Obama wants the voters to know that there needs to be a change.
Target audience
The main audience that Obama seems to target in this ad are the republicans. They are the target audience because Obama is accusing McCain of being the same as bush and wants to make McCain look sleazy and vile to the voters so they wont vote for him. Republicans are also the target audience because they are the ones who are in office right now. Obama uses this ad to blame McCain of disasturous economic policies and accuses him of things that are not true to make people seem like he is a bad canidate. Undecided voters are also a target audience of this ad because Obama wants their votes, so he uses this ad to make McCain look bad. Obama wants the voters to know that there needs to be a change.